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‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

‘Yu-Gi-Oh!,’ Hello Kitty and Friends Team up with McDonald’s for Global Happy Meal Promotion

May 16, 2024

brand collaborations
Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Caitlin Clark: Rising WNBA Star Set to Launch Signature Nike Shoe

Apr 18, 2024

MrBeast Expands Horizons With Prime Video

MrBeast Expands Horizons With Prime Video

Mar 22, 2024

Ilia "El Matador" Topuria: The New Generation of UFC

Ilia "El Matador" Topuria: The New Generation of UFC

Mar 07, 2024

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Pharrell Williams Takes Over Louis Vuitton with Tyler, the Creator Collaboration

Feb 22, 2024

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Hip-Hop Meets High Fashion: Jay-Z's Creative Touch in Moncler Genius Collection

Jan 25, 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Navigating New Opportunities in Tech and IP Licensing at CES 2024

Jan 12, 2024

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

McDonald's and Jazwares: Squishmallow Squad Joins Happy Meal Line-Up

Dec 29, 2023

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Doritos and Empirical Stir Up the Spirit World with Nacho Cheese-Flavored Liquor

Dec 15, 2023

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

LVMH Augments Its High-End Eyewear Portfolio with Barton Perreira via Thélios

Nov 09, 2023

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Skims and NBA Forge a Partnership: Elevating the Intersection of Fashion and Sports

Nov 02, 2023

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Lil Wayne Ventures into the Booming World of Pickleball with Texas Ranchers

Oct 26, 2023

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Snoop Dogg Dives Deeper into Tech: Partners with Meta for an AI Chatbot Venture

Oct 12, 2023

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Tiger Woods and Justin Timberlake Tee Up a New Golf-Themed Sports Bar in NYC

Sep 21, 2023

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Anime's Triumph: Netflix's "One Piece" Sets a New Gold Standard for Live-Action Adaptations

Sep 07, 2023

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

TikTok Sensation Khaby Lame Teases Iconic Crossover with Fortnite

Aug 24, 2023

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Starter Stages a Retro Revival: Iconic Sports-Apparel Brand Eyes Global Comeback with New Deals and Endorsements

Aug 17, 2023

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Apple's App Store Rules Remain Unchanged as Epic Games Battle Goes to the Supreme Court

Aug 10, 2023

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Panini America Files Antitrust Lawsuit Against Fanatics Over Trading Card Monopoly Allegations

Aug 04, 2023

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Brands Big and Small Capitalize on Barbie's Timeless Appeal in Anticipation of Gerwig's Film Release

Jul 20, 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

The Grimace Shake: A Review of One of the Most Powerful Trends in 2023

Jul 13, 2023

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Shaky Foundations: The Box Office Blues and Hollywood's Looming Crisis

Jul 07, 2023

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Epic Crossover Alert: Nike's .SWOOSH and Fortnite Team Up for Virtual Sneaker Experience

Jun 22, 2023

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Messi Turns Down €1 Billion+ Offer for Stake in MLS

Jun 08, 2023

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Ryan Reynold's Wrexham AFC Scores Big with New Sponsors and a Cold Brew

Jun 01, 2023

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

Sony Unleashes Marvel's Spider-Man 2: A New Era of Superhero Gaming

May 25, 2023

NCAA-EA Sports Video Games are Back!

NCAA-EA Sports Video Games are Back!

May 18, 2023

The End of an Icon: MTV News Bids Farewell

The End of an Icon: MTV News Bids Farewell

May 11, 2023

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

All-Star Team of Gamers Squad Up for New Fortnite Battle Royale Project

May 04, 2023

Enema of the State Comes to Life with Liquid Death Collaboration

Enema of the State Comes to Life with Liquid Death Collaboration

Apr 27, 2023

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

AI Music Hits? TikTok and Spotify are Buzzing with an AI-Created Drake and The Weeknd Tune

Apr 20, 2023

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Video Games or Comics? Video Game Adaptations Leap to Box Office Success, Challenging Comic Book Supremacy

Apr 13, 2023

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Smackdown! WWE and UFC Join Forces to Create a $21.4 Billion Sports Entertainment Behemoth

Apr 06, 2023

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Queen Bey Ditches Adidas after Disappointing Sales - Week of March 30th

Mar 30, 2023

BIP Newsletter - Week of March 23rd

BIP Newsletter - Week of March 23rd

Mar 23, 2023

Introducing BIP's Newsletter -  Brand News

Introducing BIP's Newsletter - Brand News

Mar 22, 2023

Jun 16, 2025 / 3 min read /

Product Placement & Licensing

Product Placement & Licensing

Product placement has a varied history, whilst prominently used for decades on TV in some countries, it needs to be clearly labeled, or is just banned, in others. In movies, product placement is commonplace - particularly with some franchises such as James Bond. And many music artists’ videos are often

Jun 09, 2025 / 2 min read /

What Does The 2025 Global Licensing Study Tell Us About the Opportunities For Growth?

What Does The 2025 Global Licensing Study Tell Us About the Opportunities For Growth?

During Licensing Expo last month Licensing International, the leading trade association for the licensing industry, released the executive summary of its 2025 Global Licensing Industry Study. The study outlines the continued worldwide sales growth of licensed products and services across categories including corporate, sports, entertainment, celebrities, fashion, and more. The

Jun 02, 2025 / 5 min read /

Sustaining Franchises For The Long Term

Sustaining Franchises For The Long Term

It seems today everyone has aspirations for their film, TV show or video game to become a 'franchise'. The word 'franchise' means different things to different people, but the thing it embodies for everyone is the opportunity to drive significant and sustained revenue. We won’t debate here on what

May 26, 2025 / 1 min read /

Licensing Show 2025 Recap

Licensing Show 2025 Recap

The ‘SuperBowl’ of licensing is done for another year. As ever the show was a great meeting place for brands, licensees, retailers, creatives and everyone else connected to the industry.  This year over 12,000 registered professionals attended, with international attendees representing nearly 30% of the expo audience. 381 companies

May 19, 2025 / 1 min read /

Negosh Celebrates Milestone Year at Licensing Expo

Negosh Celebrates Milestone Year at Licensing Expo

Negosh, the global brand licensing marketplace that connects brands and product creators, returns to Licensing Expo after a landmark 12 months of growth. Since attending the show last year the number of brands on the platform has increased from 400 to over 600 and the number of manufacturers from 300

May 16, 2025 / 1 min read /

Global Partnership Marketplace Negosh, and Podqi, the AI platform for Brand Protection, partner up to further their missions of democratising and protecting the licensing industry.

Global Partnership Marketplace Negosh, and Podqi, the AI platform for Brand Protection, partner up to further their missions of democratising and protecting the licensing industry.

Podqi, the one automated platform for IP protection and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced a new strategic partnership. Through the partnership, Negosh will provide negotiation services between the brand owners on Podqi and their potential counterfeiters so that Podqi customers

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